How to Use the Donation Sticker on Instagram Stories1 month, 14 days ago
Nonprofits, rejoice: Instagram has made it easier than ever to
reach supporters with the new donation sticker for Instagram
With just a few clicks, Instagrammers can support their charity
of choice, or help spread the word to collect donations from their
And the best part? You don’t have to worry about any
transaction fees – Nonprofits will receive 100% of the proceeds
made through the donation sticker.
Ready to get philanthropic? Here’s everything you need
to know about donation stickers on Instagram Stories:
Starting this week, Instagrammers will be able to use the new
donation stickers to raise money for nonprofits including Oceana,
St. Jude, Autism Speaks, Black Girls CODE, The American Heart
Association, and many others.
To get started, simply tap the donation sticker button after
you’ve taken a photo or video in the Instagram Stories
Next, search for nonprofits to select the foundation you’d
like to support and share with your followers.
First, you’ll notice a list of foundations you are currently
following, followed by foundations supported by people you
You’ll also see three dots next to each foundation, allowing
you to quickly view their profile:
Once you’ve selected your nonprofit, give the sticker a
You can customize the color of your quiz by tapping the color
wheel at the top of the screen.
Once you’re finished, simply share your story to let your
followers start donating to your favorite cause!
To see how much you’ve raised, just swipe up on the live
story. The full amount of what you see in your stats will go
straight to the nonprofit of your choosing!
How to Use the Instagram Stories Donation Sticker For
If you’re actively on Facebook, you’ve probably noticed a
friend posting a link to donate to a favorite charity for their
birthday or for a significant life event. Facebook’s donation tool, the
Charitable Giving feature, has reportedly
raised over $1 billion as of November 2018.
The Instagram Stories donation sticker is expected to see
similar outcomes, and has the potential to be a big game changer
for nonprofits on the platform. Previously, nonprofits on Instagram
only had the option to share a donation link in their bio, or a
“swipe-up” link in their story if they have above 10K
Now, nonprofits have endless reach with the Instagram Stories
donation sticker, allowing for their supporters to share a quick
and easy way for their followers to contribute to the cause.
The donation sticker also gives nonprofits the chance to be a
more creative when sharing their mission and asking for
Take The American Cancer
Society for examples, who uses the donation sticker to show all
the ways your contribution can make a difference:
The nonprofit Water, committed to
providing safe water and sanitation for all, shared a quick
“how-to” on the new donation sticker, encouraging their
followers to add it to their stories:
Nonprofits can also use the sticker to build awareness or share
an announcement. The ALS
Association shared the donation sticker to let their followers
know May is ALS Awareness month:
While the donation sticker is available to all users, businesses
can put the new feature to good use, too!
This year, many businesses are jumping on Instagram Stories to
share ways their brand is making more sustainable and ethical
business choices. The new donation sticker is another great way to
further their brand’s mission and share the causes that matter to
Influencers and celebrities are already jumping on the new
feature as well. For example, Charles Melton for the
popular series Riverdale, took to Instagram Stories to share his
support toward the Special Olympics:
Williams also shared the new sticker, asking followers to join
him in supporting From One Hand to AnOTHER
to help provide children across the US with the tools and resources
to meet their unique potential:
However you choose to use it, the new donation sticker is a
great way to share your support and a chance for Instagrammers to
help make a difference.
Are you planning to use the new Instagram Stories donation
sticker? Let us know in the comments below!
Learn how to grow your business and stay engaged with your
followers using Instagram Stories with our free Instagram
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